Wielded properly, Twitter can be one of the most invaluable tools journalists and news organizations can use to build news traffic, post news updates, build contacts and follow sources. If you’ve ever struggled to fully leverage the power of Twitter, this is your ultimate guide to the micro-blogging platform. In the session description you should note that journalists and editors will discuss how they leverage Twitter to meet deadlines, report news, etc…
In this session you will learn:
· How topHispanic journalists are leveraging Twitter to build a following
· Why journalists must think of Twitter as being more than a broadcast platform
· 5 Twitter management tools you need to use and how to use them for reporting and social media engagement purposes
· The Pros/Cons of using Twitter accounts in both English, Spanish and Spanglish
· How to cover live events with Twitter
Speakers:
Laura Termini, Journalist/Founder
Lynn Ponder, Founder, Web City Girls