In the midst of an ever growing digital revolution, the Hispanic and multicultural marketing world is in massive flux. At a time when major TV networks are being launched, social media is exploding and bicultural marketing is finally taking off, what are major Hispanic brand marketers to do?
Don't guess? Join us for a special Hispanicize 2013 that will help you understand how senior Hispanic and multicultural brand executives are tackling these and other pressing questions of the Hispanic market industry.
In this session you will learn:
What are the top cultural trends Hispanic marketers are most paying attention to?
Who are the Latino trend setters brands most admire in music, film and culture?
Which social media strategies and tactics show the most and the least potential with brands
What are the potential marketing implications of changes in the immigration policies
What do brands REALLY think about the major realignments going on at the major Hispanic TV networks?
How are brands aligning their digital strategies with their non digital platforms
MODERATOR:
Maribel Ferrer, Media Relations and Community Engagement Vice President, Media Relations and Community Engagement Vice President
SPEAKERS:
Mike Foley, Marketing Strategist, Post Foods, LLC
Nydia Shagun, Sr. Manager, Multicultural – Brand Marketing, Target
Jason Riveiro, Multicultural Marketing, The Sherwin Williams Company
Jenina Nuñez, Manager of External Communications, McDonalds