From casting and music licensing to advertising, creative, publicity and promotional strategies – how to leverage traditional and non traditional approaches to engage audiences in-language and in-culture often times in the absence of obvious Latino selling points and Spanish-speaking talent. An in-depth look into Hispanic box office winners the Fast & Furious franchise, Savages, Dr. Seuss' The Lorax, and Mama.
MODERATOR:
Calixto Chinchilla, Executive Director, New York International Latino Film Festival
SPEAKERS:
Fabian Castro: Vice President, Multicultural Marketing, Universal Pictures
Etienne Hernandez-Medina: President/CEO, H+M Communications
Jaime Gamboa: Managing Director, US Hispanic and Latin America, Create Advertising